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Our Story

K-LI, a premium streetwear brand inspired by and mirroring the rising tide of British culture was thought and founded deep in the heart of London, the country’s cultural hotbed. K-LI, pure and simple represents contemporary British subcultures of today. Soaking up all the various styles and cultures that resonate in every corner of our land. Seeking to bridge the gap between premium and streetwear, the brand embodies an important ethos; simple, yet effective. It’s focus is on producing quality garments along with immaculate fitting and comfort, important elements in today’s fast paced fashion lifestyle. These factors reflect themselves in the simple lines and cuts whilst the colours also remain subtle.


Inspired by the inner city neighbourhoods where grafting is a way of survival, the Grafters line of garments seek to truthfully represent British culture, as it is and how it happens; mirroring the job necessary to remain ahead of the pack within western society. Grafters is for people who know their game, striving to gain all that life can give. A true Grafter controls his own destiny, will shed blood, sweat and tears to strive forward; this is mirrored by our designs, from and for you.


Anyone who’s familiar with Latin America knows where the inspiration for this range came from ‘Magico’, translate as ‘ A Man with A Dream, A Man on the Rise, to take Nothing and make it Something’. A dedicated man to his cause and no stranger to hard work, Magico praises the high rollers that have the ability to make something out of nothing believing in the beauty of their dreams. This line has one way of thinking and that is too think Sky’s the Limit.


The Elite is not for everybody – and it ain’t a social club either. The Elite are few and far between – only the strongest and bravest of individuals make this exclusive club of flyness. Built with an heart of steel, immovable confidence and an ever-strong belief in remaining part of the elite club – the Eros Bandit line represents those with their aims set high and their hearts proud, this is not just a touch of class….it’s a way of life.


A bold and original collection, The King range features a King chess piece silhouette contrasted against simple, co-ordinated background colours.  Emphasising the daily grind as a game of chess where decisions are crucial and every thought counts as being important. Simple in appearance, the ethos is one of strategy and creativity, always thinking on the intelligent moves.
K-LI’s dedication and loyalty to the street isn’t just in the clothes – it’s in our veins. Who dare’s, wins.

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